Pluginz Turns Amp Lore into Everyday Utility — Jack Rack® Collabs, a Marshall Reissue, and a Bigger Retail Footprint
Official collabs with Oasis, Ghost, Slayer, Megadeth & more, a Marshall reissue, a build-your-own Jack Rack®, and a retail footprint that now runs through Guitar Center, Sweetwater, the Rock & Roll Hall of Fame shop, and beyond.
The Elevator Pitch (That Actually Rocks)
Orange County’s Pluginz took a clever wall-mounted key holder—the Jack Rack®, built with legit amp aesthetics—and turned it into a global habit for musicians and fans alike: plug in your keys like you’d plug in a guitar, smile every time you head out.
The brand was founded in 2015 by Mike Stricklin (CEO) and later joined by Dan Jacobs of Atreyu (co-owner / artist relations), growing from a Kickstarter spark to a lineup that now stretches from gear icons to legacy artists. pluginzkeychains.com
10th-Anniversary Flex: Heavy Collabs, Deeper Catalog
The 2025 slate shows how wide Pluginz now plays: licensed band editions with Oasis, Ghost, Ice Nine Kills, Slayer, Megadeth, Anthrax, Misfits, plus estates like Ozzy Osbourne and Cliff Burton—the latter getting a dedicated collection this summer.
Browse the shop and you’ll see those artist Jack Racks live, alongside amp partners like Mesa/Boogie, Ampeg, Marshall, and Fender.
New This Year: Build-Your-Own Jack Rack®
The configurator lets you spec a shell color (Vanta, Crimson, Tuxedo, Pink Your Poison) and swap magnetic grille faceplates—from artist art to seasonal designs—then add matching plug keychains. It’s modular, collectible, and very “tour-merch meets home.” pluginzkeychains.com
Marshall Reissue: A Flagship Returns
A new five-year licensing deal with Marshall includes the Marshall Jack Rack® 2.0 (JCM800)—a clean refresh with brushed-metal faceplates, proper fret, piping, and four Marshall plug keychains in the box. It’s already showing up at the big retailers.
Where to Buy (and Why That Matters)
Beyond Pluginz’ own site, the brand’s now stocked by Guitar Center and Sweetwater (with multiple amp and artist variants), plus specialty doors like the Rock & Roll Hall of Fame shop and Music & Arts. That breadth signals Pluginz has jumped from novelty to category.
Quotes from the Founders
Co-founder/CEO Mike Stricklin calls it “turning one viral idea into a movement,” a decade of translating on-stage mythology into everyday objects. Co-owner Dan Jacobs adds that seeing Jack Rack “trusted by the industry’s biggest names and fans worldwide” at the 10-year mark is beyond what they imagined. (Press statements)
Why This Hits Our Wall (and Probably Yours)
Pluginz works because it blends gear-nerd specificity (logos, tolex textures, fret cloth) with daily utility. The new build-your-own system pushes it into collectible territory—mix a Cliff Burton grill with a Mesa shell, or keep it classic Marshall in the hallway and go Ghost in the studio. The point: it’s fun, tactile, and instantly readable to anyone who’s ever chased tone.
Quick Picks (Music Coast Staff Favorites)
- Marshall JCM800 Jack Rack® 2.0 — the timeless look, modernized. (Sweetwater link — replace with the exact product URL)
- Oasis / Ghost / Slayer artist racks — easy gifts that still feel personal. pluginzkeychains.com
- Build-Your-Own shells + magnetic grills — swap looks with the season or tour cycle. pluginzkeychains.com
How to Claim the Veterans Day Grill
Order $15+ at pluginzkeychains.com and add the American Flag grill promo at checkout (valid Veterans Day only, per the company’s announcement).
